Blog

Notes for Bay Area investor-owners.

Market commentary, rent benchmarks, AB 1482 updates, retention research, written by the property managers actually managing the doors. Not generic content marketing; just what we'd tell a new owner over coffee.

May 12, 2026
Market analysis

Q2 2026 Peninsula rent benchmarks: where the market is settling

After 18% YoY growth in 2024 and 12% in 2025, Peninsula 3-4 BR SFR rents are finally cooling. We pulled 247 active and recently-leased comps to map where each neighborhood is landing.

April 28, 2026
Compliance

AB 1482 effective rent cap in 2026: how to calculate yours

CPI + 5% capped at 10%. Sounds simple, and gets complicated once you factor in the SF Bay Area CPI release schedule, AB 1482 exemptions for SFR sold post-2020, and what counts as "covered" rent.

April 14, 2026
Tenant retention

The $300 question: should you raise rent at renewal?

We re-ran our portfolio data across 87 renewal cycles. Across the board, owners who held renewal increases at 2–4% (below local market) kept tenants 2.1 years longer on average, and netted more income over a 5-year horizon than owners who pushed for 6–8%.

March 30, 2026
Operations

How to actually read your monthly P&L statement

Most owner statements are designed for the accountant, not the owner. Here's what to look at first, what to ignore, and how to spot the line items that suggest something is going sideways with your property.

March 16, 2026
Market analysis

South Bay neighborhoods to watch: the under-priced corridor

Three submarkets. North Sunnyvale, Old Quad Santa Clara, and Campbell south of Hamilton, where 2024 rent growth lagged the rest of the South Bay by 5-8 points. The catch-up may be coming.

March 2, 2026
Tenant placement

What we ask in prior-landlord reference calls

The five questions that predict tenant retention better than credit scores. Most prior-landlord calls last 4 minutes and ask the wrong things. Here's our actual script.

February 18, 2026
Compliance

Mountain View CSFRA: who it covers, who it doesn't

The Mountain View Community Stabilization and Fair Rent Act is more nuanced than people think, and the exemption rules have shifted twice since enactment. Here's the current state for SFR and small multi-family owners.

February 4, 2026
Maintenance

The $400 threshold: how we decide what needs owner approval

Below $400, we authorize and report on the next statement. Above, we text you photo + estimate before proceeding. The math behind that threshold, and why it works for our owners.

Owner conversations

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Santa Clara, CA 95054
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